It’s January 2. New Year’s resolution time. And for many, the clock of failure is already ticking. What’s the difference between those who stick to their New Year’s resolutions and those who don’t?

Clarity of purpose. And a plan.

So says business and life coach Tony Robbins.

“Happy New Years everyone! Research shows that 80% of people give up on their New Years resolution by the 2nd week of February!” writes Robbins in an Instagram post. “The reason? What most people call ‘resolutions’ are really just desires or fun things they wish would happen. The majority of people aren’t actually resolving anything within themselves.

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